Privacy Policy

Last updated: January 2026

theemperials.co.uk ("we", "us", "our") is a UK-based affiliate website providing information, reviews, and comparisons of online crypto casinos. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We do not operate gambling services ourselves; we link to third-party casino operators.

Information We Collect

• Contact details: your name and email address when you contact us or subscribe to updates.
• Technical data: IP address, browser type and version, device information, and approximate location.
• Cookies and tracking data: cookie identifiers and similar technologies used for analytics and affiliate attribution.
• Usage data: pages visited, time spent on the site, referring URLs, clicks on outbound affiliate links, and interaction patterns.

We do not knowingly collect data from anyone under the age of 18. This site is intended for adults of legal gambling age in the United Kingdom.

How We Use Information

• Analytics: to understand how visitors use the site and to measure content performance.
• Affiliate tracking: to attribute referrals to partner casino operators so we may earn commission. This typically involves cookies placed when you click an outbound link.
• Site improvement: to diagnose technical issues, optimise content, and improve user experience.
• Legal compliance: to meet legal obligations and prevent fraud or misuse of the site.

Our lawful bases for processing include legitimate interests (analytics, site operation), consent (non-essential cookies), and compliance with legal obligations. We do not sell your personal data.

Cookie Policy

We use the following categories of cookies:

• Strictly necessary cookies: required for the site to function; cannot be disabled.
• Analytics cookies: help us understand visitor behaviour (e.g., aggregated page views).
• Affiliate/tracking cookies: record referrals when you follow a link to a partner casino; these may be set by us or by the third-party operator.
• Preference cookies: remember your settings and choices.

You can opt out of non-essential cookies via our cookie consent banner, or by adjusting your browser settings to block or delete cookies. You may also use industry opt-out tools such as Your Online Choices (youronlinechoices.eu/uk). Blocking cookies may affect site functionality and affiliate attribution.

Third-Party Links

This site contains links to third-party online casinos, crypto gambling platforms, and other affiliate partners. When you click these links, you leave our site and become subject to the privacy practices of those third parties, over which we have no control. We do not accept responsibility or liability for the privacy policies, data handling, or content of third-party websites. We strongly encourage you to read the privacy policy of any casino or operator you visit before registering or depositing funds. Please also remember that gambling carries risk — always gamble responsibly. Support is available at BeGambleAware.org and GamStop.

Your Rights

Under the UK GDPR, you have the right to:

• Access a copy of the personal data we hold about you.
• Request rectification of inaccurate or incomplete data.
• Request erasure of your data ("right to be forgotten").
• Restrict or object to processing, including for direct marketing.
• Data portability, where processing is based on consent or contract.
• Withdraw consent at any time (e.g., for cookies), without affecting prior lawful processing.
• Lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, contact us using the details below. We will respond within one calendar month.

Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy. Analytics and usage data are typically retained for up to 26 months in aggregated or pseudonymised form. Cookie data is retained according to each cookie's lifespan. Contact correspondence is retained for up to 12 months. After these periods, data is securely deleted or fully anonymised, unless a longer retention period is required by law.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

• Email: privacy@theemperials.co.uk
• Website: theemperials.co.uk

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.